Brand Kit

Definition

A brand kit is a structured, machine-readable identity, colors, fonts, voice, audience, and content pillars, that flypost.ai extracts from your website URL and binds to every post, so output looks like your brand wrote it.

Ask ten people what a brand kit is and you get ten Notion docs: hex codes, a font name, a voice paragraph that says "warm but professional." That is fine for a human designer and useless for a machine. The useful version is closer to a database row.

flypost.ai extracts the kit rather than inventing it. We read your homepage and key pages, pull dominant colors and your real fonts from the CSS, infer voice and audience, and propose four to six content pillars. Every field is yours, and every field is editable.

Once the kit is structured, every downstream generation is bounded. Carousels look right because the palette is locked and the type is pinned. Captions sound right because the voice is enforced. The brand kit is the moat. The model is a commodity.

Brand Kit, the feature

Content Pillars

What a brand kit actually is

FAQ

Brand Kit, answered.

A brand kit is a structured identity, colors, fonts, voice, audience, and content pillars, that a generation pipeline can read and obey, so every post stays recognizably yours.

Paste your URL. flypost.ai reads your site, pulls colors and real fonts from the CSS, infers voice and audience, and proposes content pillars, typically in about a minute.

Yes. Every field is editable, colors, fonts, voice, audience, and pillars. The kit is a starting structure extracted from your own site, not a personality a model assigned you.