Brand Kit · feature
Your brand, captured in a minute.
Most AI tools guess at your colors and voice. We pull them straight from your site, colors, fonts, logo, voice, audience, content pillars, and visual personality, structured so every carousel after that is built on the same rules.
Build mine →What’s inside
A brand kit that actually binds the output.
Most brand kits are decks designed for humans to read. Ours is structured the way generation pipelines need it, so the next post can't drift off-brand even if the prompt is vague.
Palette · 5 colors with roles
primary · accent · background · secondary · highlight. Hex + role + relative importance. Every downstream slide knows which one is the brand color vs the supporting tint.
Typography · with weight ranges
Heading + body fonts pulled from your CSS, including weight ranges. We pin your actual typeface in every carousel, not a generic stand-in.
Voice · with vocabulary chips
Tone descriptor + 3-5 characteristics + words to never use. Inferred from your homepage and confirmed by you in the questionnaire.
Audience · separate from you
Who you’re posting to, distinct from who you are. Drives angle selection, a founder posting to founders gets different framing than to enterprise buyers.
Content pillars · 4-6
The categories your content lives inside. Forces variety. The Originality Engine rotates across pillars so you never ship five variations of the same idea.
Visual personality
An aesthetic mode (editorial, photographic, illustration, infographic) that constrains image generation. Stops the model from drifting into stock photo territory.
How it works
Four stages. All visible.
Read your site
We crawl your homepage and key sub-pages. We capture the markdown, the CSS, the meta tags, the images. Takes about 15 seconds.
Extract the kit
Brand assets: logo (filtered against partner-logo noise), fonts (with weights), colors (CSS + perceptual extraction, merged and ranked). Industry classification, brand DNA, voice inference.
Confirm with you
You answer 4 single-tap questions in parallel (role, goal, vibe, attribution). These tune the strategist's framing, they don't gate the kit.
Finalize + draft
Kit lands in your dashboard, editable. Three carousels are drafted using the kit as binding context. Every word, every color, every image is yours.
Why the structure matters
Give a generic AI tool a paragraph that says “warm but professional” and it fills in the gaps however it feels that day. Outputs drift. The brand becomes a suggestion.
Give a generation pipeline a brand kit with five named colors, two typefaces with weights, four content pillars, and a vocabulary list, and you stop guessing. Every carousel reads and looks like the brand wrote it, because the rules are binding instead of vibes.
The brand kit is the moat. The model is a commodity.
See more